The information in this site is addressed to financial advisers only.
€1 million new year cashback promotion
We’re investing €1 million between cash back payments and promoting this great value offer. This is a limited offer which gives you a great reason to contact your clients to discuss their protection needs.
What’s the €1 million cashback deal?
- Submit a new Irish Life protection plan application between 16 January and 2 March 2012. The plan must be paid by monthly direct debit and must issue by 27 April 2012.
- Once your clients have made their first two months payments, we will give them a cashback payment for those payments.
- The minimum cashback payment will be €50 and the maximum will be €1,000 (a maximum monthly payment of €500 for cashback purposes).
- All Irish Life protection products are included – Life Term Cover, Life Mortgage Cover, Life Long Cover, Pension Life Cover, 50+ Easy Life Cover and Income Protection – and normal minimum payment levels apply.
- As you’d expect there is one cash-back payment per client/plan and the offer will not apply to replacement business with Irish Life. It also will not apply if there are delays or missed payments on the direct debit payments. When the first two payments are made, we will issue the cashback payment within 60 days. This is a summary of the main terms and conditions – for more details see www.irishlife.ie/cashback.
- Click here to download client flyer
Phase 1, May 2011: raising awareness
- Launch of overall Protection Crusade, including first TV ad campaign in Ireland that really set out to make people think about life cover.
- Major press, online and PR campaign including launch of "Guide to protecting your family" by Dr Mark Hamilton.
Phase 2, September 2011: opportunity to convert customers - €200m free life cover
- Major investment by Irish Life to give you the opportunity to contact existing and potential customers with FREE life cover for a year.
- Supported with major media campaign including new sponsorship of Matt Cooper’s “The Last Word” on Today FM. Online supports such as protection tools and email campaigns.
Phase 3, January 2012: a reason to buy now
- In the current climate your clients are looking for offers and reasons why they should buy now from you.
- Our two month cashback offer gives you a great reason at the start of a new year to encourage people who need to protect their families to put cover in place now.
Here are two examples of the cashback reward. The first example shows where the minimum cash-back of €50 would have been paid and the second one where a higher cash-back payment would be due.
| Life Term Cover application with €15 a month premium – cash back of €50 | Income Life Protection application with €100 a month premium – cash back of €200 |
| 23 January: application submitted 25 January: plan accepted and issues 1 February: 1st payment of €15 paid 1 March: 2nd payment of €15 paid Cashback of €50 issued within 60 working days |
23 January: application submitted 13 February: Plan accepted and issues 1 March: 1st payment of €100 paid 1 April: 2nd payment of €100 paid Cash-back of €200 issued within 60 working days |
16th January: launch of offer
2nd March: closing date for applications
27th April: final date for cases to issue
We will issue the cashback payment within 60 days of your client's second payment.
- The €1m cashback promotion will be advertised across national media to make as many people as possible aware of the offer. We’re finalising our media plans for launch in the coming weeks which should include:
- TV campaign – promoting the offer across all national and digital stations including RTE 1 & 2, TV3, E4, Sky News and Sky Sports.
- Press campaign in papers such as Irish and Sunday Independent. Radio - competition on The Last Word on TodayFM.
- Customer DLs and adviser newsletters
- Email campaigns to target clients that you have an email address for - in particular the clients who signed up for free cover.
- National PR campaign promoting benefits of having life cover and why Irish Life is the number one life cover provider.
Cashback offer in the media
| Sunday Times Niall Brady IL&P 15.01.12 001 | |
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Your money ad |
| Press insert | |
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Irish Life January sale |
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Charlie Weston on Today FM, 18th January |
For more information on this initiative talk to your account manager today.