How we can help you grow your share of the income and family protection markets

Kate Connor
Friday, May 7, 2021

Supporting you in growing your share of the income and family protection markets

Here are a few stats relating to income protection that might surprise you.

Did you know...

  • Just over 1 in 10 people have some form of income protection
  • 14% of 18-34 year olds intend to purchase income protection in the next 12 months.
  • This is significantly higher than the population as a whole (7%)*

To help you to grow your share of the income protection market we have an exciting new unbranded income protection video for your website. This video provides a prompt to your clients to ask the question "do I need income protection?"

This is the latest in our series of short unbranded explainer videos designed to increase awareness, and highlights the ease of getting financial advice. To further support that message we have another new video which puts the spotlight on the ease and convenience of getting remote financial advice. Watch the remote financial advice video here.

To add these, or any of the unbranded videos, to your website contact your account manager, who can supply them to you. 

The Irish Life Podcast: new episode featuring insights from our claims assessors

The new episode of the Irish Life Podcast features two of our claims assessors, Emily McEvoy and Sharon Armstrong. In this episode Emily and Sharon talk to me about their roles and how the claims process works. Claims assessors are, I believe, the most important touch point with our protection clients and I hope you'll find this an interesting listen. Listen to the podcast here.

Supporting your product recommendations

As Ireland’s leading life insurer**, we’ve been looking after families in Ireland for over 80 years. Our latest flyer in the protection campaign answers the question "why choose Irish Life for protection"? The flyer covers the reasons why Irish Life has the most comprehensive family protection offering in the market and will support you in recommending Irish Life to your clients.

Your campaign supports, all in one place

You'll find all the unbranded videos and social media content, 2020 Claims information and support material for the family protection campaign on our 2020 Claims page on b-line. Why not bookmark it for easy reference?

As ever, we greatly appreciate your continued support. On behalf of all of the team here in Irish Life thank you.

*Source: Red C September 2020 **based on market share 2020